Design I: Project #1
With the instructions to “create a narrative about my first memories of McDonald’s,” my mind immediately took me to age five when my older brother promised to take me anywhere I wanted for my birthday, and I chose the McDonald’s PlayPlace down the street. It’s sad to think back and realize how many options I turned down for a grimy obstacle course at a fast food joint, but I am not entirely at fault for my decision; I was simply an ignorant child being affected by the advertising of a pathetic company with no limit on its corruption. According to Fast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser, “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald. The only fictional character with a higher degree of recognition was Santa Claus. […] The Golden Arches are now more widely recognized than the Christian cross.” (Schlosser 4) So since McDonald’s has already invaded the lives of innocent youth, there should be nothing wrong with expanding to something as pure as a birthday celebration with a collection of greeting cards.
I designed a birthday card that works as an invitation to the McDonald’s PlayPlace while promoting its famous logo, characters, and slogan. The colors in the card are simple and the packaging is recognizable, similar to the company’s current advertisements. I also included a small reference to technology as another corrupting force on today’s youth by having the characters talk on the phone rather than speak directly to each other. This card is just one of many that would help McDonald’s market to children even more intensely than it already does.