Final execution of my second project for Graphic Design, activating typography to add a new dimension of meaning to the chosen word.
THE CONCEPT // To indulge is to satisfy temptation. In order to evoke indulgence, there must first be a desire that cannot be ignored. For me, that pleasure comes from eating desserts, and my sweet tooth is much stronger than any self-control I pretend to have; so I designed the word “indulge” as an invitation to my taste buds with the irresistible enticement of sweet, sugary delight. The word remains gracefully untouched, but it is taunting the viewer to dig in—to indulge in all the bliss that lies within.
THE DESIGN // Indulgence comes in many forms for all occasions, from childish birthday parties with flashy colors and ice cream sundaes, to classy all-white weddings with fountains of chocolate fondue. I aimed to capture both the youthful and elegant sides of indulgence in my design through the distinct execution of carefully decided materials, including both pops of color and sophistication of line. The hot pink background serves as the initial indulgence that catches the viewer’s eye and frames the typography in a border that is clearly made of something edible. Its surface is decorated with a dark chocolate sauce that adds contrast and rhythm to the solid pink icing, and it can resemble either a fun ice cream topping or a fancy dessert plate decoration. The type itself is treated a little more elegantly than the background, written in cursive with a soft white piped icing and a tasteful chocolate-dipped strawberry that complements the bright colors. Then, scattered across the entire design is a dense collection of sprinkles, further emphasizing the excess of indulgence about to occur. This image is cute but also dangerously appetizing; it captures the temptations of indulgence that we all universally understand.