Logo design for Elorm, an emerging commercial branch of the nonprofit organization Children Inspiring Hope
THE CONCEPT // The most important idea that I wanted my logo to communicate was the connection that Elorm’s products sponsor. As the result of Children Inspiring Hope’s nonprofit work, kids across the world are linked by not only exchanging drawings, but by developing a mutual understanding and acceptance of each other’s cultures. Elorm trinkets fund the arts that connect hearts.
THE DESIGN // I chose to represent my concept with a symbol of linked diamonds that are tilted to form the shape of a heart. Diamonds are full of symbolism; it is said that they speak of partnership between night and day with the center-point representing dawn, a metaphorical awakening to all new understandings. This relates to the children that are learning to understand each other from opposite ends of the world. Since their hearts are where the strongest connection lies, I manipulated the two diamonds to look like one. The symbol fits into a combination mark as the letter “o” of the word “Elorm,” written in bold capital letters in a sans serif typeface. Below it, I placed a tagline to explain the company’s motives, and the words “linking hearts” also help emphasize the symbol of the two diamonds. My logo is bold and simple with tribal feel that complements the bright, busy designs in Elorm’s product line.