My first assignment for Concepts and Storyboards was quite the little challenge. We started out by researching different art movements and then we created style frames for a brand with two clear inspirations – I chose Pop Art and Impressionism. Since those are such distinct and dissimilar styles, it made the next part of the assignment very difficult: merge the two into three more frames with unique compositions using only elements from the first part of the project. Here’s what I came up with!
Yesterday I got to explore some new pieces at the SCAD Museum of Art for our annual DeFine Art exhibit. My favorite was this piece by Xu Bing, a tiger rug made entirely of cigarettes…. so cool!
IT’S DONE!! I just finished my first Motion Media project since officially deciding to switch my major. Check it out by clicking the link above!
For those who are unfamiliar with Wawa, it’s like a combination of [Parker’s, for those living in Savannah, or any other convenience store around the US], Starbucks, and Subway… but better. They’re based in the northeast and their headquarters is right near my hometown so I am a huge fan of Wawa stores and their products. They sell everything from hoagies to stuffed soft pretzels to cannoli dip&chips to apple slices without the skin, and they’re open 24/7 so you can buy this stuff whenever you want. (I’ll be honest, I stopped for a dirt pudding cup at 1am when I flew home this weekend.) So, Wawa is a brand that is very close to my heart, and I decided to create this little appreciation video as a promo for their beverages which are great at any time of day.
And here are the two house drawings from the text message!
Check out the ad campaign that I worked on for my final Intro to Advertising project. I’m very proud of what my partner and I came up with!
Final project for my Intro to Graphic Design class, a repeat pattern design of six squares inspired by the song “Home” by Edward Sharpe & the Magnetic Zeros.
This design is inspired by “Home” by Edward Sharpe & the Magnetic Zeroes, a very cute, conversational song about a couple’s love for each other. The tone of the song is light and the message is simple; no matter where they go, they are home when they are together. A picnic is a great representation for this concept because it is a romantic yet innocent way to spend time on a portable setting that can be packed away easily. There is a trail of ants following each other through the scene, symbolizing the journey of the couple that moves around a lot but always stays together.Since common picnic foods are mentioned in the song, it made sense to spread them all across a picnic blanket pattern. Each of the fruits is cut into pairs to imply that two people are eating them on their date. For the lyrics that could not be illustrated as foods, they are instead shown as scenes on stacks of napkins with the words appearing to be printed on top. The napkins are designed with checkerboard patterns that mimic their background and serve as a grid for the flat objects and scripted type. In contrast, the organic objects are treated with gradients to make them look more realistic, and their related text is handwritten in an imperfect cursive script that reflects the informal tone and the personal nature of the song. Along with these elements, the playful color palette helps emphasize the friendly mood. Finally, each section is organized into a 12x12 grid stitched together by the trail of ants that breaks each border and brings the design into a continuous pattern.
Resubmitted logo design for Elorm, an emerging commercial branch of the nonprofit organization Children Inspiring Hope.
The most important idea that I wanted this logo to communicate is the connection that Elorm’s products sponsor. As the result of Children Inspiring Hope’s charitable work, kids across the world are linked by not only exchanging drawings, but by developing a mutual understanding and acceptance of each other’s cultures. Elorm products fund the arts that connect hearts.
I chose to represent this concept with an adinkra symbol that contains multiple layers of meaning. Its name translates to “chain links,” symbolizing unity and human relations, which works as a metaphor for the global connections being made – not only among the children, but also between those children and the customers sponsoring them. I wrote the words “Funding arts, linking hearts” on either side of the adinkra symbol in a way that makes it read as a bead, adding another layer of symbolism to the design; Elorm bracelets contain strings of linked beads that represent the community of linked customers and children.
These aspects fit into a combination mark where the adinkra symbol serves as a letter in the company name and the tagline wraps around it cohesively. I wrote “ELORM” in a custom typeface that relates to the adinkra mark, particularly in the negative space of the symbol that mimicks the curves of the E and M. The tail of the L and the serif of the R frame the symbol with asymmetrical balance. Altogether, the logo feels active, friendly, and fun, which presents the company in a positive manner and appeals to the target audience of middle-aged women. It integrates seamlessly with the patterns of Elorm products and it works well next to the Children Inspiring Hope logo, which makes it a practical and effective design.
Logo design for Elorm, an emerging commercial branch of the nonprofit organization Children Inspiring Hope
THE CONCEPT // The most important idea that I wanted my logo to communicate was the connection that Elorm’s products sponsor. As the result of Children Inspiring Hope’s nonprofit work, kids across the world are linked by not only exchanging drawings, but by developing a mutual understanding and acceptance of each other’s cultures. Elorm trinkets fund the arts that connect hearts.
THE DESIGN // I chose to represent my concept with a symbol of linked diamonds that are tilted to form the shape of a heart. Diamonds are full of symbolism; it is said that they speak of partnership between night and day with the center-point representing dawn, a metaphorical awakening to all new understandings. This relates to the children that are learning to understand each other from opposite ends of the world. Since their hearts are where the strongest connection lies, I manipulated the two diamonds to look like one. The symbol fits into a combination mark as the letter “o” of the word “Elorm,” written in bold capital letters in a sans serif typeface. Below it, I placed a tagline to explain the company’s motives, and the words “linking hearts” also help emphasize the symbol of the two diamonds. My logo is bold and simple with tribal feel that complements the bright, busy designs in Elorm’s product line.
Check out my latest advertising project, an interactive microsite developed as an extension of my “Travel lighter.” ad campaign for the Kindle.
Two-page print ad for the Kindle by Amazon, following the tagline that I created: “the ultimate carry-on.”
CREATIVE STRATEGY // Emphasize the convenience of substituting books for a Kindle with the key message “Travel lighter,” targeted to an audience of adult travelers.
In advertising class today we learned about brand identities and tips for successful company logos and taglines. Then we had the chance to apply our knowledge to a real-world company, Lightning Cycle Dynamics, by developing a logo and tagline for their brand by the end of the class period. Here are some quick designs I came up with to match the tagline I created: “Spin the universe.”