Cold calling is never the answer.

For a business that wants to reach out to new customers in a friendly, personal manner, cold calling is not the way to go. So, Richard Neal of Integrated Network Solutions came up with a better plan: why not send handwritten, personalized greeting cards to help spark a relationship with those potential customers first?

Together, we came up with the concepts and copywriting for four custom business-related greeting card designs. Once the ideas were in place, I illustrated each one, and below is what I came up with! What a great opportunity to help bring a clever marketing vision to life. (Fun fact: the two dogs are Mojo and Jasper, Richard's precious pups!)

each card has a special phrase on the inside, too.

Sure is tough out here in the cold...
We hope it's nice and warm when we speak with you.

In case you haven't heard the news...
We'd love to come tell you all about it!

Well this is no way to break the ice...
Why don't we give you a call instead?

We sure hope you take our call...
...Or we just might bite.

Cultivate a Better World

This week, our design theme was "social message," or PSA, and the style was modern/naïve. I chose to make a video about Chipotle's environmental values and Local Grower Initiative that ensures their food is safely grown by local farmers. Take a look!

Design Board

Styleframes

Process Highlights

Nature of Love

Happy Valentine's Day! This week I designed frames for a hypothetical video prompted by the word "Nature," which I turned into a concept about the nature of love in the animal kingdom. Did you know that only about 3-5% of an estimated 4,000 species of mammals practice monogamy? Or that the bond between wolf siblings is equally as strong as that between parents? Or that sea otters hold hands while they sleep, which is totally adorable — but, not romantic at all — since it's actually mothers holding onto their pups so they won't drift away.

I learned a whole lot while planning this design board and had just as much fun executing it!

Styleframes

Process work