This summer I’ve had the job of branding and marketing my dad and brother’s business. So far I’ve incorporated the Eckman DDS logo into their uniforms, business cards, calendars, stationery, and welcome mat. I’m working on adding it to the side of the building and purchasing customized Tervis Tumblers as giveaways. I’ve also been updating our Facebook page with promotional posts and connecting with patients through social media. It’s funny because I always assumed I would become a dentist like everyone else in my family, but I would rather design a thousand logos than extract a single tooth. I think it’s safe to say I made the right choice going to art school instead of dental school!