Kineticards: Augmented Reality Greeting Cards

A class project turned into an entire real-life company, and the start of a career in interactive tech.

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For my final leave-behind after four years at SCAD, I wanted to pull all of my acquired passions — typography, illustration, character design, motion graphics, branding, marketing, producing — into one commercial project. Over time, the idea evolved into the creation of Kineticards, a collection of augmented reality greeting cards that come to life on screen through a special AR app. Each card has a unique, hidden story to tell; from gender reveals to bridesmaid proposals, condolences to congratulations, there are secret messages just waiting to be explored in every design. I spent a total of twenty weeks in my last two quarters at SCAD developing, designing, prototyping, and promoting these cards, and I'm not done yet — Kineticards are on track to be sold in stores and online in the upcoming months!*

*Edit: that was written a long time ago. SoOoOooo much has happened since then!

Click on a design to unlock its never-ending animated message:

Process Highlights

The Kineticards name alludes to its innovative, technological features: the printed cards use augmented reality (AR) to become magically animated, or kinetic, on screen. Months of planning, sketching, and refining went into the creation of this brand, and every single card design was handcrafted thoughtfully.