Safety Tips with Fezzy: Lawnmower Edition

A creative collaboration between Shriners Hospitals for Children and SCAD CLC to promote education and safety through an entertaining cartoon.

Through SCAD's Collaborative Learning Center, I joined a team of talented Animation students in the challenge to deliver this packaged video project to our client, Shriners Hospitals for Children, in just ten weeks.

Objective: Create an animated short that teaches the audience that
lawnmowers can be dangerous and children should stay away from them.

My contribution was a unique one -- without a background in traditional animation, I instead took on the roles of branding the film, designing its intro and a few other graphic elements, creating an animated review at the end of the video, and keeping track of the whole team's progress along the way for compiling checkpoint presentations and one final 80-page process book at the end of the quarter. I learned to find gaps in the production pipeline and step in wherever leadership was needed; it was a great experience with an incredible team.

One of my earliest tasks was to come up with a brand identity: logo design, color scheme, and complementary icons for a distinct unified style across such a large multi-platform project. This was especially important because Shriners expressed the possibility of expanding our work later on with an entire Safety Tips video series, so it was crucial to develop a strong, recognizable, reusable identity for the client to duplicate easily in the future.

Developing a
Campaign Identity

I also got to work on a few animated sequences that were integrated into the film: one involving a spy goggles interface for a point-of-view shot, and another that shows time passing through a transition overlay. It was challenging to match my graphic style with the visuals of traditional animation, but very important for everything in the film to appear seamless.

 Adding Motion
Graphics to the Film

To wrap up the episode, I designed a minute-long animation that followed a voiceover of Fezzy and Fern reviewing each of the facts that we learned. It follows the same style as all of the other graphics in the package, and it is something that can be incorporated into every Safety Tips video.

Designing an
Animated Review

While the animators and visual development artists were hard at work in the final days of production, I also took on the task of compiling a list of credits for the project. I was able to use a background from the film and text styles from the process book to design and animate them efficiently on a very short notice.

Compiling the
End Credits

I handled the majority of our visual communication with Shriners, which required me to keep track of all the internal work and put together presentations for our progress checks every few weeks. Two of our major checkpoints were the midterm webinar, where we gave an overview of our team's pre-production work, and then the final presentation, where two other speakers and I sold the finished product to our client representative and her son. (We also prepared an activity sheet with a box of crayons to keep her son entertained during the talk.)

Building Client

Definitely the most challenging but rewarding task of mine was to collect and organize the work from all twenty students into one cohesive, well-designed, 80-page book that was printed for the client and each member of the team. It highlights the different stages of production and shows a peek at how much concept work goes into designing all aspects of an animated short. Notice how the color-coded sections help with navigation but also add a fun design to the side of the book!

Organizing a
Process Book